Tuesday, July 1, 2008

Vanity sizing: generational edition pt.2



Apparently, our attempt to inflate the egos of the public has reached new lows; we're after babies now. My first generational edition was about geriatrics and whether pre WW2 women in Japan would describe today's clothing sizes as "vanity sizing". Today's generational edition is about infant's wear. This was the quote I found that brought this idea to mind:



Max now weighs 14.5 pounds. And yet, due to baby vanity sizing, he is wearing NB in the picture I took this morning of him in a white long sleeve onesie, brown pants, and a blue cabled sweater. All are labeled newborn. And he is 12 weeks and 2 days old.


Sizing to the mean (what "vanity sizing" really is) is an interesting question in infant's apparel. In many respects, the expression is the exact opposite of adults. Specifically, as wealthy people tend to be thinner than average, expensive designer fashion runs truer to "size" (smaller). However, it's the opposite with infant's apparel. In infant sizes, it's babies born to wealthier parents who are larger. In other words, while the median size for lower income adults is larger (than that of wealthy people), the corresponding sizes for lower income infants are smaller as baby size is an expression of general health.



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